Chris J. Rock writes and directs narrative experiences with tech as ubiquitous as a mobile phone, as cutting edge as a VR headset, as humble as the stage, or as ancient as the written word.

The Question

“What does it mean?” Human beings are obsessed with this question. Even when we’re not saying those words exactly, our thoughts are filled with “Why did he look at me like that?”, “What was the tone of her voice about?”, “Why doesn’t my date get along with my dog?”, “Why is Venus passing behind the Moon in retrograde?” We see things happening in the world that just stand out somehow and we have to know, what do they mean? Our answers, whatever they wind up being, are stories. And that’s what I’m curious about.

What are the nuts and bolts of that whole process? Why do some things stand out to us and demand explanation while others go ignored? How does our attention move from one focus to another? What happens when we embed meaning in a story, share it with others, and when they render it again in their own imaginations? Why do we accept the meaning of one story over another? Down this meta rabbit hole, like everyone else, I’m asking “What does it mean?”

I have studied film production, worked in advertising, spent over a decade in game development and a decade in comedy, and consulted with companies employing hundreds of people on the stories they need to tell and how to put them into writing that an audience will actually read.

This website is dedicated to sharing my work and strategies for achieving narrative goals with the hope of exposing more people to the importance of good storytelling. But most of all, this is where I share my exploration into the mechanisms of storytelling and my investigation into the singular, tormentingly simple, often stupid, but naggingly profound question:

What does it mean?

Chris J. Rock writes and directs narrative experiences with tech as ubiquitous as a mobile phone, as cutting edge as a VR headset, as humble as the stage, or as ancient as the written word.